Government Contract | Maryland
2016 REGIONAL GO RECYCLE CAMPAIGN

Bid Information


Bid Alert No: 00000414177

Bid Title: 2016 REGIONAL GO RECYCLE CAMPAIGN

Agency Bid No. Title: 16-007

Received Date: 11/10/2015

Close Date: 11/20/2015

Purchase Type: Term: 09/01/2016

Delivery Point: Baltimore, Maryland

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to: The goal of the Go Recycle campaign is to promote recycling to the public. To support the Go Recycle Campaign, COG is seeking the services of an expert marketing and communication firm. The objective of this RFP is to solicit innovative proposals, from qualified vendors, to develop and implement the marketing program and to assist with the sponsorship program in the metropolitan Washington region. The marketing campaign associated with the program will be multidimensional, using a variety of methods to reach targeted audiences. The Contractor must provide all the benefits of a recognized full-service marketing/advertising/public relations agency to develop and implement a comprehensive multiyear marketing plan for 2016 - 2018. The plan shall identify target audiences, draw on existing research, define marketing objectives, recommend marketing strategies and appropriate outreach vehicles, and make recommendations for detailed action plans to achieve the stated objectives. The Contractor is encouraged to recommend innovative marketing techniques in the plan, to explain how the plan will bring about positive results, and how the plan will create added value for the campaign. Proposed methods to measure the effectiveness of campaign elements should be included in the proposal.

Bid Related Documents

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Product Codes: 96179, 96153

Agency Information


Issuing Agency: Metropolitan Washington Council of Governments

State: Maryland

Agency Type: State and Local

Contact: Alieu Turay 777 North Capitol Street NE, Suite 300, Washington, District of Columbia, 20002

Email: aturay@mwcog.org

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