Government Contract | North Carolina
(RE-BID)MARKETING AND BRANDING SERVICES FOR DURHAM OFFICE OF ECONOMIC AND WORKFORCE DEVELOPMENT

Bid Information


Bid Alert No: 00000554534

Bid Title: (RE-BID)MARKETING AND BRANDING SERVICES FOR DURHAM OFFICE OF ECONOMIC AND WORKFORCE DEVELOPMENT

Agency Bid No. Title: 16-0046

Received Date: 04/26/2016

Close Date: 05/06/2016

Purchase Type: Not Stated

Delivery Point: Durham, North Carolina

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to:TASK ONE: Research Conduct quantitative and qualitative research to determine existingattitudes and perceptions of the City as well as opportunities and challenges to enhancingthe Citys image. Research should also include a comprehensive profile of Durhams currentand potential markets (target audiences). Why are businesses, residents and visitorschoosing or not choosing Durham, and therefore what should Durhams brand convey tothese constituencies? The Contractor shall facilitate a meeting with the City and County staff,prior to development of brand statement to solicit and collect feedback.TASK TWO: Brand Positioning Statement Develop a brand positioning statement thatprovides a clear understanding of what Durhams Economic Development strategy stands forat its best. The statement should establish an overarching guide for initiatives andcommunications when conveying Durhams image. The Contractor should perform testmarketing of the proposed brand message to ensure its well received, endorsed, supportedand adopted by key public and private stakeholders. Statement elements should identify thebusiness audiences to which the statement will be most influential. The Contractor shouldprepare a presentation on the brand positioning statement and present to select joint Cityand County leadership staff.

Bid Related Documents

Download Document

Product Codes: 91876, 91501

Agency Information


Issuing Agency: City of Durham

State: North Carolina

Agency Type: State and Local

Contact: Brian Smith Office of Economic and Workforce Development, 807 E. Main Street, Suite 5-100, Durham, North Carolina, 27701

Phone: 919-560-4965

Fax: 919-560-4986

< PREVIOUS PAGE

GET A FREE
MARKET
ANALYSIS

FREE Market Analysis


Get a FREE 90-Day Market Analysis and see the bids you’ve been missing

GET BIDS NOW