Every 20 seconds a purchase is made by the government. It is very likely that your product or service is one of those purchases or perhaps you have a new product or service to offer a government agency. Ask yourself the following questions before deciding whether or not to sell your product or service to the government:
1. Do you have a product or service that the government already buys?
If so, then you’re already one step closer to preparing and marketing your product or service to the government. Our BidNet Government Market Consultants can help you determine if opportunities are available for your business and, if so, how many are available for you to potentially bid on.
2. If you have a good or service the government currently buys, why should they buy from you rather than their current supplier?
It may be that your company uses innovation to create a lower price or a more durable, longer lasting product. Your company may also offer a faster delivery or more sustainable production. Another aspect that may place you ahead of other suppliers or distributors is if you are a certified small business or disadvantaged business, such as a minority or women-owned business. The government sets aside funds in their budgets to use to purchase from these types of certified businesses. Make sure that you are prepared to market the benefits of your company when bidding with the government.
3. Do you have a new item or service to offer the government?
If none of the previously mentioned questions apply to you, your business may offer a new product or service that the government doesn’t currently purchase.
With a new product or service to sell to the government, you need to consider whether it is worth your time and effort to introduce your product to the government in hopes of gaining a contract. You may also need to consider what testing would need to be done and how you would go about marketing a new product to the government.
Even if you have never thought about selling to the government before, there’s a good chance that you have a product or service that the government is already buying or would be interested in purchasing from your company.